"I'm sorry" gets you forgiveness. But then there's this.


Everybody screws up.

I do it all of the time.

The difference between good business practices and bad ones aren't whether mistakes are made...but whether the business takes responsibility for them.

I recently wrote a blog about the customer service I received from The Sheraton in Springfield, Massachusetts.

Then I witnessed another business - Crate and Barrel - drop the ball on the customer service front. But this time...I was interacting with a company that cared so much that they BLEW MY MIND.

Long story short, Crate and Barrel hosted a wedding event that didn't happen because of the snowstorm. The problem was that the voicemail said the event was still on - and so a number of couples fought the elements to drive to the store...only to find nobody there.

Needless to say, we were less than thrilled.

The last time we were at the store, we noticed a sign with a phone number where you could text "instant feedback" to the store manager. I snapped a picture of it, impressed with their initiative.

After the failed event, I pulled up the picture and sent a text to the store manager, expressing our frustration.

Shortly after, the store manager reached out to me - EXTREMELY apologetic. She explained that the staff wasn't able to get there because of the weather and that the voicemail could only be changed from the store itself. She also promised to address a previous difficulty we had run into with the store.

She was compassionate, kind and understanding. She was apologetic and had a sense of humor. I couldn't have asked for anything more from the manager of a local business - and I promised we'd still return to the store.

Because you know what? Things happen.

But here's where I was blown away.

On Valentine's Day, I came home to find a package had been delivered from Crate and Barrel. When my fiancee and I opened it, we found a gorgeous decanter, champagne flutes, picture frames, chocolates and a hand-written note from the manager apologizing again.


The "I'm sorry" that I received on the phone had ensured we'd return.

The "I'm sorry" package that came in ensured we'd tell EVERYONE about the level of customer service they provide.

The lesson? It's not always about how you avoid making mistakes. Sometimes it's just about how you say, "I'm sorry."